Accor expands its presence in the Balkans with the signing of the first Pullman in Montenegro

The first five-star property in the coastal city of Bar sets a true milestone for a premium level of hospitality in Montenegro

Accor, a world-leading hospitality group, expands its portfolio in South-East Europe with the signing of Pullman Resort & Residences Bar Montenegro. Thanks to the partnership with the Liko-Soho Group, Montenegro welcomes the first hotel of the premium Accor brand in the country. The property located just by the shore of the Adriatic Sea will open its doors for the first guests by the end of 2025.

Located at the Bar Riviera, just 100m from the seashore, Pullman Resort & Residences Bar Montenegro will be the perfect destination for a summer getaway. The guests would not only use direct access to the beach but also have a breathtaking view from 11 floors on the Adriatic Sea from one side and mountain ranges from the other. The hotel will be a part of a mixed-use resort that will feature branded residences and sufficient supportive infrastructure for both guests and local communities. For leisure and business travellers the new hotel will offer 165 modern, comfortable and exquisite rooms, with 244 residences.

“We are extremely excited to announce the first five-star international property in the port city of Bar, encompassing extended facilities to satisfy the demanding needs of leisure and business travellers as well as future residents. The signing of Pullman Resort & Residences Bar Montenegro marks an important milestone for one of the largest investment projects in Montenegro, which Accor is proud to be a part of” – says Dilek Sezer, Development Director – South Eastern Europe Accor. – “The first Pullman property in the country is a great addition to the already extensive Montenegrin pipeline for upcoming years. I am sure that a premium guest experience combined with astonishing interiors and a dream location will make this hotel a top choice for travellers looking to get their ideal holidays by sea”.

As a part of mixed-use development, the new hotel will offer a wide range of premium amenities for visitors and residents, such as SPA swimming pools, massage and recreation rooms, a gym centre, a retail area, a kids’ zone and a unique beachside pool with heated seawater which will prolong the summer season up to two months. There will be plenty of dining options for food lovers: 3 meal restaurant with a lobby bar, a Sports bar for the residents, an outdoor Terrace Sky Bar, a Spa Bar and Pools & Waterside Bar outside the hotel. Business guests could use 1 ballroom and 3 meeting rooms for the gathering occasions. The owner of Pullman Resort & Residences Bar Montenegro is Liko-Soho Group.

“The signing of the very first five-star premium hotel in the city of Bar is one of the largest investment projects ongoing in Montenegro in the area of tourism and hospitality. From the very beginning, it was our biggest ambition to cooperate with an experienced partner suitable to the scale of the project. Established position as a world leader in hospitality with many years of experience, and a great portfolio of brands with global reach were the main factors in choosing Accor as a partner” Igor Lysov, founder and majority shareholder of the Liko Soho Group. – “We believe that vast experience combined with our persistence will create a long and synergetic relationship that will bring success and boost the tourism industry in Montenegro”.

Bar is a coastal town at the Adriatic Sea and the largest Montenegrin seaport with more than 46 km of seashore and about twenty beaches. Located 53 km from Podgorica and 34 km to the Albanian border the city is an important centre for tourism, being one of the sunniest spots in the Mediterranean. Thanks to the rich history and cultural heritage the city stands out as being attractive all year round. Some of the city’s main attractions are the old town called Stari Bar with the remnants of the old fortress, King Nikola’s Palace, the Church of St Jovan Vladimir and the Old Olive Tree. The main tourist attractions are within walking distance of the hotel.

The franchise agreement between Accor and Liko-Soho was signed by representatives of both groups in Paris. The opening of Pullman Resort & Residences Bar Montenegro is scheduled for the end of 2025.